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Marketing
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Teaching
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Winter term
Marketing and Communication
communication Module: 2: Marketing an communication Lecturer: Dr. Xenia Raufeisen Scope / Credits: 3 SWS / 6 Credits Course type: Lecture and exercise Language: German Exam: Written exam (separate coursework in [...] Management: Introduction to Strategy, Instruments, Implementation, and Corporate Management, Gabler Verlag, 6th edition; lecture slides Other courses in the Marketing and Communication module in the winter semes …