Innovation Management
(2019) After the Sun Comes Rain: The Impact of Initial Public Offerings on Market Strategy. 2019 AMA Summer Academic Conference, 30, Chicago, USA. Awarded with Best Paper Award in Track “Planning and Execution: [...] Firm Resources to Promote Continuous Radical Innovation. 2017 American Marketing Association (AMA), Summer Marketing Educators’ Conference , San Francisco, USA. Sprinkmeyer, C. (2017) Power Struggle Between [...] (2016) What Drives Product Return Behavior in E-Commerce. 2016 American Marketing Association (AMA), Summer Marketing Educators’ Conference , Atlanta, USA. Ney, C. (2016) Investor Involvement – An Attention …