Julian Geise und Mario Holt (ifm) hold guest lecture on internationalization
As part of the lecture "International Management", we welcomed two speakers from ifm, which is active in over 100 countries, with exciting presentations on the topics of “harmonizing global marketing planning” [...] Geise, Senior Analyst in the Strategic Marketing & Sales Excellence department, gave the interested students insights into the challenges, key success factors, and the approach to harmonizing global marketing [...] business-to-business e-commerce. Thank you for the exciting first-hand insights you shared with our students and us! …
